Online Pharmacy Report

In response to concerns about marketing from online pharmacy services, we conducted a survey of people who had received marketing from one of these companies.
Male pharmacist serving a female customer


We received a number of queries in early 2019 about a marketing campaign for an
online pharmacy service. Many residents in the city had received letters advertising this
service and asking them to sign up for the internet-based service. Residents expressed
confusion about these letters. They were unsure about the legitimacy of these companies
and how signing up for the service might affect their use of their current pharmacy.

We opened a survey on this issue and received responses from 91 people in Brighton and Hove.

Our findings

Our report found:

  • widespread confusion about marketing received and the credentials of these companies.
  • Very few of those contacted took up the offer of online services.

For full details on our findings please read the report.


You can download the report here, but if you need this report in a different format,
please contact us at:

01273 234 041

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