We received a number of queries in early 2019 about a marketing campaign for an
online pharmacy service. Many residents in the city had received letters advertising this
service and asking them to sign up for the internet-based service. Residents expressed
confusion about these letters. They were unsure about the legitimacy of these companies
and how signing up for the service might affect their use of their current pharmacy.
We opened a survey on this issue and received responses from 91 people in Brighton and Hove.
Our report found:
- widespread confusion about marketing received and the credentials of these companies.
- Very few of those contacted took up the offer of online services.
For full details on our findings please read the report.